Here is the 7 best and easy ways to grow your online business

Demand for online services has probably never been that big, from online shopping to social media. Yet there is the fierce rivalry. If you are already running an online company, you will know that getting traffic to your website that results in conversions is the hardest part of that business. 


Yes, you could potentially have greater odds of coming up in searches, with more people looking for stuff online. But your rivals can too. Here are some surefire tips to instantly and efficiently increase your online business. 
1. Get on and actually use it on LinkedIn
If you're an online company, the chances of turning those leads into sales are even greater because people can "confidentially" check out your services without tipping their hand to you. They just go and visit your website and they may end up buying something if it is designed for maximum conversions. 
This is a huge subject, and is beyond the reach of this paper, but here are some fast tips: Have a profile optimized for conversions, first and foremost. It is important to be top-notch in your profile image, header image, headline, and section About. 
Make sure your website's address is shown prominently in as many ways on your profile as possible. Secondly, look for people who might be interested in your services and visit their profiles afterward. 
If they like what they see, some of those individuals will interact with you.  Many more of them will display your profile and visit your website if you've correctly configured your profile.
2. Post content of top quality on your blog
Without excellent content on your website, you're obviously not going to get search engine traffic. On your blog, the most logical place to insert this content is. At the very least, consider writing an article a week. Talk from personal experiences of yours. For good reading, it allows.
3. Promotion offline is your buddy
Nothing in the postbox or given out at Victoria Station beats the good ole leaflet. The mobile has totally changed the playing field, since the second they get the leaflet in their hands, people can now visit your website.
There are some "hidden ingredients" you can use by leaflet distribution to optimise visits to your site:
  1. Advertise on the leaflet something tiny and cheap that could turn a lead right there and there into a deal. It's easier to get more purchases from that person after being a customer by signing them up for your newsletter.
  2. Put in a broad QR code with your web address. To generate QR Codes, you can use a generator such as this one.
  3. In addition to that, place a broad font on your web address.
  4. Invest in a shorter one if your web address is long, to make it simpler for smartphone users. If you wish, you may ask your web developer to redirect the short address to the long address.
4. Track your site visits using heatmaps

You are actually able to see a heatmap visualisation of what users most commonly click on by using a heatmap monitoring service such as Hotjar or CrazyEgg. You will see what your guests are interested in this way, and customise your website accordingly.
Hotjar has a complimentary package.
They also have "visitor recordings" on your website that documents the behaviour of the user so that you can access the site as if you were that user. The observations are priceless.
If you use this form of monitoring, make sure you add the data to your privacy policy in order to remain in accordance with relevant privacy laws.
You might use a service such as Iubenda to create your privacy policy for you if all that legalese frustrates you.
5. Send emails that are cold
Cold emails can be an excellent way to get into a new company if they are written correctly. There are rules on this so be sure to read up on them. 
But the last time we checked, sending a B2B email in the UK was still legal if our sources were right. You should visit the yellow pages and find companies there, then go to their website and find and drop a mail to their email address. 
Ensure that the email is:
Individualized
To-the-the-point
6. Oh, pick up the phone
Oh, the cold dreaded call.
But it can be awfully effective.
Being polite is the key here. The first few calls, you'll probably screw up. Only keep on persisting, and don't sweat on the other side of the sometimes unfriendly person you meet.
As the number is generally right there in the listing, the yellow pages are a perfect place to get information.
7. Optimise your listing for Google Business
You should not ignore a local targeting plan even though your company is online. And a listing of Google Company is the best way to maximize the technique we know of. 
Get one if you don't have a listing yet. And if you have one, expand it by adding pictures, posts, or something else that might stand out from the listing.

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